About Us

Shannon Underwood

President & Principal, Retirement Planning Specialist
At Retirement Group Retirement Planning Specialist
Phone: 540-427-6721
Mobile: 540-529-3301
Fax: 540-904-6051

Shannon Underwood is a native and resident of Botetourt County with his wife and their two children.  Shannon has been with Equitable Advisors since 2004.  He is a member of the National Association of Insurance and Financial Advisors, FINSECA, Million Dollar Round Table, as well as a supporter of many charitable organizations within the Roanoke Valley. He and his wife are also members of Ut Prosim Society of Virginia Tech.

In 2013, Shannon earned a Certificate in Retirement Planning from the Wharton School of Business at the University of Pennsylvania and was awarded the related Equitable Advisors title of Retirement Planning Specialist.

In 2014, Shannon attended the Equitable Institute, an advanced learning curriculum, hosted at Harvard University. This program is a significant part of his continued education in Asset Allocation and Wealth Management.

In 2021 Shannon earned his Retirement Income Certified Planning (RICP®) designation from the American College continuing his education and commitment the retirement planning process.

Shannon is President & Principal of and implemented Blue Ridge Financial Partners, in 2011.  His hobbies include just about anything associated with Virginia Tech athletics, golf and he enjoys a lifelong passion and involvement in motorsports racing.

Shannon's professional passion is to provide financial and risk protection planning and investment management for companies, individuals, and non-profit organizations with a strong emphasis on connecting in the community for the purpose of improving and creating a better quality of life for all.


Retirement Planning Specialist title awarded by Equitable Advisors, based upon receipt of a Certificate in Retirement Planning from the Wharton School, University of Pennsylvania.  The RICP® (Retirement Income Certified Professional® ) designation is sought by financial services sales professionals whose focus includes clients planning for their retirement income. The designation’s required curriculum is administered by The American College in Bryn Mawr, PA, which is accredited by The Middle States Commission on Higher Education, Philadelphia, PA 19104. The mark RICP® is the property of The American College and may be used only by individuals who have successfully completed the initial and ongoing certification requirements for this designation. Complaints about a designee can be made by email at Registrar@TheAmericanCollege.edu. or by calling 888-263-7265. To verify a designee, visit http://www.designationcheck.com Blue Ridge Financial Partners is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.

The Retirement Planning Specialist title is awarded by Equitable Advisors, based upon the Financial Professional's (FP) receipt of a Certificate in Retirement Planning from the Wharton School, University of Pennsylvania. In a collaboration between the Wharton School and Equitable Advisors' affiliated life insurance carrier, coursework for the certificate was developed exclusively for Equitable Advisors FPs, and the title may be used only by FPs who have completed the required coursework and maintain the title through ongoing continuing education requirements. To verify that an FP has earned and holds the title in good standing, contact us at atretirement@equitable.com. Complaints about an Equitable Advisors FP should be directed to customer.relations@equitable.com.

Securities and investment advisory services offered through Equitable Advisors, LLC (NY,NY 212-314-4600), member FINRA/SIPC(Equitable Financial Advisors in MI & TN). Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC, in Utah as Equitable Network Insurance Agency of Utah, LLC, and in Puerto Rico as Equitable Network of Puerto Rico, Inc. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.

Blue Ridge Financial Partners is not owned or operated by Equitable Advisors, LLC or its affiliates.

California Insurance License #: 0F74731

The Retirement Planning Specialist title is awarded by Equitable Advisors, based upon the Financial Professional's (FP) receipt of a Certificate in Retirement Planning from the Wharton School, University of Pennsylvania. In a collaboration between the Wharton School and Equitable Advisors' affiliated life insurance carrier, coursework for the certificate was developed exclusively for Equitable Advisors FPs, and the title may be used only by FPs who have completed the required coursework and maintain the title through ongoing continuing education requirements. To verify that an FP has earned and holds the title in good standing, contact us at atretirement@equitable.com. Complaints about an Equitable Advisors FP should be directed to customer.relations@equitable.com.

Securities offered through Equitable Advisors, LLC (NY,NY 212-314-4600), member FINRA/SIPC (Equitable Financial Advisors in MI & TN). Investment advisory products and services offered through Equitable Advisors, LLC, an SEC registered investment advisor.

Annuity and insurance products offered through Equitable Network, LLC, which conducts business in CA as Equitable Network Insurance Agency of California, LLC, in UT as Equitable Network Insurance Agency of Utah, LLC, and in PR as Equitable Network of Puerto Rico, Inc. Equitable Advisors and its affiliates do not provide tax or legal advice. Please consult your tax and legal advisors regarding your particular circumstances. Individuals may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.

Blue Ridge Financial Partners is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.

For more information about Equitable Advisors, LLC you may visit equitable.com/crs to review the firm’s Relationship Summary for Retail Investors and General Conflicts of Interest Disclosure. Equitable Advisors and Equitable Network are brand names for Equitable Advisors, LLC and Equitable Network, LLC, respectively.

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